AI Insights · Timothy · January 2023
Top 5 Delivered Meal Kits and Specialty Foods Apps on iOS in Netherlands - Q4 2022
Discover the performance trends of the top 5 meal kits and specialty foods apps on iOS in the Netherlands during Q4 2022, including metrics on downloads, revenue, and active users.
Performance of Top 5 Delivered Meal Kits and Specialty Foods Apps in Netherlands - Q4 2022
In the fourth quarter of 2022, the iOS platform in the Netherlands saw varied performance metrics for the top 5 delivered meal kits and specialty foods apps. Here's a detailed look at their weekly downloads, revenue, and active user trends.
Vivino: Buy the Right Wine, from Vivino ApS, experienced a gradual increase in weekly downloads, starting at around 1.6K in late September and peaking at approximately 5.7K in mid-December. Revenue remained relatively stable, mostly around $1 per week, with a slight increase to $2 in the final weeks of December. Active users fluctuated, starting at 14.8K and reaching a high of nearly 30K in mid-December before settling at 27.2K by the end of the quarter.
HelloFresh: Meal Kit Delivery showed a downward trend in weekly downloads, beginning at 2.9K in late September and decreasing to around 1K by the end of December. Despite this, active users saw an increase from 35.5K in late September to 33.6K in the last week of December, after a dip to 25.4K mid-December.
Green Chef: Healthy Recipes, published by Green Chef Corporation, had a consistent download pattern, fluctuating between 200 and 500 downloads per week. Active users followed a similar trend, starting at 378 and peaking at 939 in late November before decreasing to 695 by the end of December.
Boerschappen, a newcomer, saw an initial spike in downloads to 2.7K in early November, but this quickly tapered off to around 78 by the end of December. No revenue data was recorded for this period.
Marley Spoon, from Marley Spoon AG, maintained a steady but low download rate, starting at 204 and ending the quarter at 139. Active users showed slight fluctuations, beginning at 1.8K and ending at 1.7K, with minimal variation throughout the quarter.
These insights, provided by Sensor Tower, reveal the dynamic nature of the meal kits and specialty foods app market in the Netherlands. For more detailed analytics and insights, visit Sensor Tower.
